@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700;800;900&display=swap');

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --bg: #FFFFFF;
  --surface: #FAFAFC;
  --border: #E8E4F0;
  --border-dark: #C9B8E8;
  --text: #0A0A0A;
  --text-2: #3D3450;
  --text-3: #5C5270;
  --accent: #570FA8;
  --accent-light: #F3EAFF;
  --accent-dark: #9B35E8;
  --accent-blue: #1378C9;
  --accent-gold: #B8860B;
  --green: #075233;
  --font: 'Inter', -apple-system, sans-serif;
  --radius: 12px;
  --radius-sm: 8px;
  --shadow: 0 1px 3px rgba(87,15,168,.06), 0 1px 2px rgba(87,15,168,.04);
  --shadow-md: 0 4px 16px rgba(87,15,168,.12);
  --shadow-lg: 0 12px 40px rgba(155,53,232,.15);
  --max: 1100px;
  --nav-h: 64px;
}

html { scroll-behavior: smooth; }
body { font-family: var(--font); background: var(--bg); color: var(--text); line-height: 1.6; -webkit-font-smoothing: antialiased; }

/* ── NAV ── */
nav {
  position: fixed; top: 0; left: 0; right: 0; z-index: 100;
  height: var(--nav-h);
  display: flex; align-items: center; justify-content: space-between;
  padding: 0 24px;
  background: rgba(255,255,255,0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.nav-logo { font-weight: 800; font-size: 17px; color: var(--text); text-decoration: none; letter-spacing: -0.5px; }
.nav-logo span { color: var(--accent); }
.nav-links { display: flex; align-items: center; gap: 8px; }
.nav-links a { font-size: 13.5px; font-weight: 500; color: var(--text-3); text-decoration: none; padding: 6px 10px; border-radius: 6px; transition: color .15s, background .15s; }
.nav-links a:hover { color: var(--text); background: var(--surface); }
.nav-cta { background: var(--accent); color: #fff !important; padding: 8px 16px !important; border-radius: 8px !important; font-weight: 600 !important; font-size: 13px !important; }
.nav-cta:hover { background: var(--accent-dark) !important; color: #fff !important; }
.nav-hamburger { display: none; flex-direction: column; gap: 5px; cursor: pointer; padding: 4px; }
.nav-hamburger span { display: block; width: 22px; height: 2px; background: var(--text); border-radius: 2px; }
.nav-mobile { display: none; position: fixed; top: var(--nav-h); left: 0; right: 0; background: var(--bg); border-bottom: 1px solid var(--border); padding: 16px 24px; z-index: 99; flex-direction: column; gap: 4px; }
.nav-mobile a { display: block; font-size: 15px; font-weight: 500; color: var(--text-2); text-decoration: none; padding: 10px 0; border-bottom: 1px solid var(--border); }
.nav-mobile.open { display: flex; }

/* ── LAYOUT ── */
.page-wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
.pt-nav { padding-top: calc(var(--nav-h) + 40px); }
section { padding: 80px 0; }
section.tight { padding: 48px 0; }

/* ── TYPE ── */
.eyebrow { font-size: 11px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--accent); margin-bottom: 16px; display: block; }
h1 { font-size: clamp(36px, 6vw, 72px); font-weight: 900; line-height: 1.05; letter-spacing: -2px; color: var(--text); }
h2 { font-size: clamp(28px, 4vw, 46px); font-weight: 800; line-height: 1.1; letter-spacing: -1.2px; color: var(--text); }
h3 { font-size: 18px; font-weight: 700; color: var(--text); letter-spacing: -0.3px; }
h4 { font-size: 14px; font-weight: 600; color: var(--text-2); }
p { font-size: 15px; color: var(--text-2); line-height: 1.7; }
.lead { font-size: clamp(16px, 2vw, 19px); color: var(--text-2); line-height: 1.65; max-width: 600px; }
.muted { color: var(--text-3); font-size: 13px; }

/* ── BUTTONS ── */
.btn { display: inline-flex; align-items: center; gap: 8px; font-family: var(--font); font-weight: 600; font-size: 14px; cursor: pointer; border: none; border-radius: var(--radius-sm); padding: 12px 22px; text-decoration: none; transition: all .15s; }
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: var(--accent-dark); transform: translateY(-1px); box-shadow: 0 4px 16px rgba(155,53,232,.35); }
.btn-secondary { background: var(--bg); color: var(--text); border: 1px solid var(--border-dark); }
.btn-secondary:hover { background: var(--surface); border-color: var(--accent); }
.btn-lg { padding: 15px 28px; font-size: 15px; border-radius: var(--radius); }
.btn-ghost { background: transparent; color: var(--accent); padding: 0; font-size: 14px; }
.btn-ghost:hover { gap: 12px; }

/* ── CARDS ── */
.card { background: var(--bg); border: 1px solid var(--border); border-radius: var(--radius); padding: 28px; transition: box-shadow .2s, border-color .2s; }
.card:hover { box-shadow: var(--shadow-md); border-color: var(--border-dark); }
.card-surface { background: var(--surface); }

/* ── STAT STRIP ── */
.stat-strip { display: grid; gap: 1px; background: var(--border); border: 1px solid var(--border); border-radius: var(--radius); overflow: hidden; }
.stat-item { background: var(--bg); padding: 24px 28px; }
.stat-num { font-size: clamp(28px, 4vw, 42px); font-weight: 900; color: var(--text); letter-spacing: -1.5px; line-height: 1; }
.stat-label { font-size: 12px; color: var(--text-3); font-weight: 500; margin-top: 4px; text-transform: uppercase; letter-spacing: .08em; }

/* ── GRID HELPERS ── */
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.grid-auto { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 20px; }

/* ── BADGE ── */
.badge { display: inline-flex; align-items: center; gap: 6px; padding: 4px 10px; border-radius: 100px; font-size: 12px; font-weight: 600; }
.badge-accent { background: var(--accent-light); color: var(--accent); }
.badge-green { background: #D1FAE5; color: #065F46; }
.badge-gray { background: var(--surface); color: var(--text-3); border: 1px solid var(--border); }

/* ── DIVIDER ── */
.divider { border: none; border-top: 1px solid var(--border); margin: 0; }

/* ── VIDEO EMBED ── */
.video-wrap { position: relative; padding-bottom: 56.25%; border-radius: var(--radius); overflow: hidden; background: var(--surface); border: 1px solid var(--border); }
.video-wrap iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: none; }

/* ── TESTIMONIAL ── */
.testimonial { border-left: 3px solid var(--accent); padding: 20px 24px; background: var(--accent-light); border-radius: 0 var(--radius-sm) var(--radius-sm) 0; }
.testimonial blockquote { font-size: 15px; color: var(--text-2); line-height: 1.7; font-style: italic; }
.testimonial cite { display: block; margin-top: 12px; font-size: 13px; font-weight: 600; color: var(--text); font-style: normal; }

/* ── CHANNEL GRID ── */
.channel-chip { display: inline-flex; align-items: center; gap: 8px; padding: 8px 14px; background: var(--surface); border: 1px solid var(--border); border-radius: 100px; font-size: 13px; font-weight: 500; color: var(--text-2); white-space: nowrap; }
.channel-chips { display: flex; flex-wrap: wrap; gap: 8px; }

/* ── BEFORE/AFTER ── */
.ba-wrap { display: grid; grid-template-columns: 1fr auto 1fr; gap: 16px; align-items: center; }
.ba-box { padding: 20px; border-radius: var(--radius-sm); }
.ba-before { background: #FEF2F2; border: 1px solid #FECACA; }
.ba-after { background: #D1FAE5; border: 1px solid #6EE7B7; }
.ba-arrow { font-size: 24px; color: var(--text-3); }
.ba-label { font-size: 10px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; margin-bottom: 6px; }
.ba-before .ba-label { color: #DC2626; }
.ba-after .ba-label { color: #059669; }

/* ── PROCESS STEP ── */
.process-step { display: flex; gap: 20px; }
.step-num { flex-shrink: 0; width: 40px; height: 40px; background: var(--accent-light); color: var(--accent); border-radius: 10px; display: flex; align-items: center; justify-content: center; font-weight: 800; font-size: 15px; }
.step-body { padding-top: 8px; }

/* ── HERO SPECIFIC ── */
.hero-tag { display: inline-flex; align-items: center; gap: 8px; padding: 6px 14px; background: var(--accent-light); border: 1px solid var(--border-dark); border-radius: 100px; font-size: 12.5px; font-weight: 600; color: var(--accent); margin-bottom: 28px; }
.hero-dot { width: 6px; height: 6px; background: var(--accent-gold); border-radius: 50%; animation: pulse 2s infinite; }
@keyframes pulse { 0%,100%{opacity:1;transform:scale(1)} 50%{opacity:.6;transform:scale(.9)} }

/* ── CTA SECTION ── */
.cta-section { background: var(--text); border-radius: 20px; padding: 64px 48px; text-align: center; }
.cta-section h2 { color: #fff; }
.cta-section p { color: #94A3B8; max-width: 480px; margin: 16px auto 32px; }
.cta-section .btn-primary { font-size: 15px; padding: 14px 28px; }

/* ── FOOTER ── */
footer { padding: 48px 0 32px; border-top: 1px solid var(--border); }
.footer-inner { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 16px; }
.footer-logo { font-weight: 800; font-size: 16px; color: var(--text); }
.footer-links { display: flex; gap: 24px; }
.footer-links a { font-size: 13px; color: var(--text-3); text-decoration: none; }
.footer-links a:hover { color: var(--accent); }
.footer-copy { font-size: 12px; color: var(--text-3); }

/* ── UTILITY ── */
.text-center { text-align: center; }
.text-accent { color: var(--accent); }
.mt-4 { margin-top: 4px; }
.mt-8 { margin-top: 8px; }
.mt-12 { margin-top: 12px; }
.mt-16 { margin-top: 16px; }
.mt-24 { margin-top: 24px; }
.mt-32 { margin-top: 32px; }
.mt-48 { margin-top: 48px; }
.mt-64 { margin-top: 64px; }
.mb-8 { margin-bottom: 8px; }
.mb-16 { margin-bottom: 16px; }
.mb-24 { margin-bottom: 24px; }
.mb-32 { margin-bottom: 32px; }
.mb-48 { margin-bottom: 48px; }
.gap-8 { gap: 8px; }
.gap-16 { gap: 16px; }
.flex { display: flex; }
.flex-col { flex-direction: column; }
.items-center { align-items: center; }
.items-start { align-items: flex-start; }
.justify-between { justify-content: space-between; }
.w-full { width: 100%; }

/* ── PAGE HERO (inner pages) ── */
.page-hero { padding: 100px 0 72px; border-bottom: 1px solid var(--border); }
.page-hero .eyebrow { margin-bottom: 20px; }
.page-hero h1 { margin-bottom: 20px; }
.page-hero .lead { margin-bottom: 32px; }

/* ── NICHE TAG CLOUD ── */
.tag-cloud { display: flex; flex-wrap: wrap; gap: 8px; }
.tag { padding: 5px 12px; background: var(--surface); border: 1px solid var(--border); border-radius: 6px; font-size: 12.5px; color: var(--text-3); font-weight: 500; }

/* ── MOBILE ── */
@media (max-width: 768px) {
  .nav-links { display: none; }
  .nav-hamburger { display: flex; }
  h1 { letter-spacing: -1px; }
  .grid-2, .grid-3, .grid-4 { grid-template-columns: 1fr; }
  .stat-strip { grid-template-columns: 1fr 1fr; }
  .ba-wrap { grid-template-columns: 1fr; }
  .ba-arrow { display: none; }
  .cta-section { padding: 40px 24px; }
  .footer-inner { flex-direction: column; text-align: center; }
  .footer-links { flex-wrap: wrap; justify-content: center; }
  section { padding: 56px 0; }
}
@media (max-width: 480px) {
  .page-wrap { padding: 0 16px; }
  nav { padding: 0 16px; }
  .stat-strip { grid-template-columns: 1fr 1fr; }
}

/* ── DARK MODE ── */
[data-theme="dark"] {
  --bg: #0A0510;
  --surface: #120A1C;
  --border: #221530;
  --border-dark: #332244;
  --text: #F0EBF7;
  --text-2: #B8AECC;
  --text-3: #6E6480;
  --accent: #A855E8;
  --accent-light: #1C1228;
  --accent-dark: #C281F0;
  --accent-blue: #2E9EF0;
  --accent-gold: #F0B729;
  --green: #10B981;
  --shadow: 0 1px 3px rgba(0,0,0,.6);
  --shadow-md: 0 4px 16px rgba(0,0,0,.7);
  --shadow-lg: 0 12px 40px rgba(0,0,0,.8);
}

/* Dark nav background */
[data-theme="dark"] nav {
  background: rgba(10,5,16,0.94);
}

/* Dark mobile nav */
[data-theme="dark"] .nav-mobile {
  background: #0A0510;
}

/* CTA section in dark mode: true near-black card */
[data-theme="dark"] .cta-section {
  background: #050208;
  border: 1px solid #221530;
}
[data-theme="dark"] .cta-section h2 { color: #FFFFFF; }
[data-theme="dark"] .cta-section p { color: #8A7E9E; }

/* About strip stays the same branded dark gradient in dark mode too */
[data-theme="dark"] .about-strip {
  background: linear-gradient(135deg, #1C0F2E 0%, #0A0510 100%);
  border: 1px solid #221530;
}

/* Experiment cells in dark mode */
[data-theme="dark"] .exp-cell.loss { background: #1A0808; }
[data-theme="dark"] .exp-cell.win  { background: #08160F; }

/* Badge green stays readable */
[data-theme="dark"] .badge-green { background: #0A3D2E; color: #5FD9A8; }

/* Guarantee bar: near-black with a hint of purple glow, not a bright purple block */
[data-theme="dark"] .guarantee-bar {
  background: linear-gradient(135deg, #1C0F2E 0%, #0A0510 100%);
  border: 1px solid #332244;
}

/* Smooth transition on theme switch */
body, nav, .card, .btn, .badge, .stat-item, .testimonial,
.channel-chip, .tag, .nav-mobile, footer, section,
.about-strip, .cta-section, .exp-cell, .project-card,
.tool-card, .framework-item, .site-card, .client-card,
.mindset-item, .offering-row, .process-step, .audit-item {
  transition: background-color .2s ease, border-color .2s ease, color .2s ease;
}

/* ── DARK MODE TOGGLE BUTTON ── */
.theme-toggle {
  width: 36px;
  height: 36px;
  border-radius: 8px;
  border: 1px solid var(--border);
  background: var(--surface);
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 16px;
  flex-shrink: 0;
  transition: background .15s, border-color .15s;
  margin-left: 4px;
}
.theme-toggle:hover {
  background: var(--border);
}

/* prevent flash of wrong theme on page load */
html.dark-init { visibility: hidden; }

/* ── TOGGLE POSITIONING ── */
/* On desktop: toggle sits after nav-links */
@media (min-width: 769px) {
  nav { gap: 8px; }
  .theme-toggle { order: 10; }
}
/* On mobile: toggle and hamburger sit together on the right */
@media (max-width: 768px) {
  nav {
    display: flex;
    align-items: center;
  }
  .nav-hamburger {
    margin-left: auto;
  }
  .theme-toggle {
    margin-left: 8px;
    width: 32px;
    height: 32px;
    font-size: 14px;
  }
}

/* ── PILL TOGGLE (replaces old .theme-toggle) ── */
.theme-toggle {
  display: flex;
  align-items: center;
  gap: 6px;
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 100px;
  padding: 4px 10px 4px 8px;
  cursor: pointer;
  flex-shrink: 0;
  margin-left: 8px;
  transition: background .15s, border-color .15s;
  width: auto;
  height: auto;
  font-size: 12px;
  font-weight: 600;
  color: var(--text-2);
  font-family: var(--font);
}
.theme-toggle:hover {
  border-color: var(--accent);
  background: var(--accent-light);
  color: var(--accent);
}
.theme-toggle .toggle-track {
  width: 32px;
  height: 18px;
  background: var(--border-dark);
  border-radius: 100px;
  position: relative;
  transition: background .2s;
  flex-shrink: 0;
}
.theme-toggle .toggle-thumb {
  position: absolute;
  top: 2px;
  left: 2px;
  width: 14px;
  height: 14px;
  background: #fff;
  border-radius: 50%;
  transition: transform .2s, background .2s;
  box-shadow: 0 1px 3px rgba(0,0,0,.2);
}
[data-theme="dark"] .theme-toggle .toggle-track {
  background: var(--accent);
}
[data-theme="dark"] .theme-toggle .toggle-thumb {
  transform: translateX(14px);
}
.theme-toggle .toggle-icon {
  font-size: 13px;
  line-height: 1;
}
/* On mobile: hide label text, show just icons + track */
@media (max-width: 768px) {
  .theme-toggle .toggle-label { display: none; }
  .theme-toggle { padding: 4px 8px; }
}

/* Offer box dark mode: true dark card instead of bright lavender */
[data-theme="dark"] .offer-box {
  background: #120A1C;
  border: 1px solid #332244;
  border-left: 4px solid var(--accent);
}